ABOUT US

WE DIDN'T START
WITH MAGNESIUM.
WE STARTED WITH
PRESSURE.

UNBUTTON was founded by real people who know what it's like to juggle work, family and everything in between. We built UNBUTTON to support the people underneath all that pressure — including ourselves.

DIFFERENT DAYS. SAME PEOPLE. MORE POSSIBLE.

Same pressures. A calmer you.

LIFE LOOKS DIFFERENT
ON THE OUTSIDE.

BUT MANY OF US FEEL THE SAME ON THE INSIDE.

Work. Family. Deadlines. Bills. People depending on you. From the outside, life can look completely fine while inside you're carrying more than anyone realizes.

We knew that feeling. That's where UNBUTTON started.

WORK
DEMANDSFAMILY
RESPONSIBILITIESALWAYS
ONYOUR OWN
WELLBEING

SO WE MADE THE PRODUCT
WE WANTED FOR OURSELVES.

We didn't want another cabinet full of capsules. We didn't want miracle promises. We wanted something simple, effective and easy to use in real life.

UNBUTTON combines Magnesium L-Threonate (Magtein®), L-Theanine (AlphaWave®) and liposomal delivery in a delicious, easy-peel liquid pouch.

One pouch. Once a day. A small step toward a calmer you.

SHOP UNBUTTON →

Small pouch. A calmer you.

FOUNDED IN VANCOUVER.
MADE IN THE USA.
STARTING IN THE USA.

UNBUTTON was founded in Vancouver, Canada. When we researched the best way to bring our product to life, we found it could only be made in the United States. That's how we started, and today the U.S. is the only market we sell in.

We'd rather start with one market and do it properly than pretend we're bigger than we are. Canada is home.

Different borders. Same mission.

Real people. Real life.

THE PEOPLE BEHIND UNBUTTON

UNBUTTON was founded by two friends and co-founders based in Vancouver, BC. We're not doctors, celebrities or wellness influencers. We're people with families, work, responsibilities and busy lives — just like many of the people we're building UNBUTTON for.

We believe in honest conversations, realistic routines and products that actually fit into real life.

Simon†Simon & Co-Founder
UNBUTTON Founders

REAL PEOPLE.
REAL STORIES.

UNBUTTON is for anyone carrying a lot — parents, professionals, caregivers, entrepreneurs, students and everyone in between. Different lives. Same pressures. A calmer you is possible.

START WITH 30 DAYS →